Jessica Ngu's E-Portfolio: Brand strategies: Project 3

Week 7 - Week 12
Jessica Ngu Wei King (0323639)
Brand strategies
Project 3: City branding

Instructions

The Brief

Brand Story & Brand Message Delivery

Description

Based on Project 2, to create e-brand book, collaterals and city promotional video.

Final Outcome

Brand Story (E-Brand Book)
Brand Message Delivery (Collaterals mock-up)
City promotional video (30~60 seconds video)

Duration of Assignment

Week 7 – 12

Deadline

Week 12

Progress
My first attempt of brand book. The lecturer think that I didn't really show the 'door' concept through the brand book. I also didn't utilize my door illustration wisely. The layouts of the brand book are still very loose and weak. She also suggested me to utilize the photographs I have taken in the brand book.

Submissions

1. E-brandbook
Click here for pdf link

Fig. 1 Brand logo

Fig. 2 Brand story

Fig. 3 Concept/ Brand story

Fig. 4 Introducing logo

Fig. 5 Primary colors

Fig. 6 Secondary colors

Fig. 7 Typography - Gotham family

Fig. 8 Introducing doors/ icons

Fig. 9 Doors to Hindu temple

Fig. 10 Doors to Chinese temple

Fig. 11 Doors to Church

Fig. 12 Tagline- Explore through the doors

2. Collaterals- 3 sets of postcards
At first, I had 3 ideas for my collaterals to choose from, brochure, postcards and city map. After consulting with Ms. Whay In, we decided that postcards are more suitable to promote my brand. I've come out with 3 sets of postcards, with 4 different religions per set, together with my logo and brand message. The postcards can also be tear off into 5 individual pieces.

Mock-ups