Week 2 - Week 6
Jessica Ngu Wei King (0323639)
Brand strategies
Project 2: Positioning
Instructions
The Brief
The most effective strategy to promote the city
Description
An effective strategy will maximize the image and value of the city.
To be able to articulate the city positioning by writing a creative brief,
and a set of mood board is well presented.
Creative Brief: Mood Boards (Images & Description):
1. Brand story 1. Target audience
2. Brand message 2. The ideal KL image based on your proposal
3. Big idea 3. Color palettes
4. Brand name 4. Typography
5. Finalized logo / logotype 5. Imagery
6. Tagline / Headline (Vector graphic / Illustration / Photography styling)
* Please add more boards if needed.
Final Outcome
15 minutes presentation
A compilation of creative brief with mood boards
Duration of Assignment
Week 2 – 6