Brand strategies: Project 1B

Week 2 - Week 6
Jessica Ngu Wei King (0323639)
Brand strategies
Project 1B: Situation analysis

Instructions

The Brief

Weekly research on the city

Description

The students will be given a scope of research title weekly. 

To encourage students on accepting different point of view with an open-minded attitude, 

the value of seeing classmates as learning partners. 

Theme 1: The Land 

Theme 2: The People 

Theme 3: The Lifestyle

Theme 4: The Known

Theme 5: The Unknown

Final Outcome

A compilation of research results

(Summarize in creative infographic, mind map, etc.)

Duration of Assignment

Week 2 – 6

Presentation & Submission of Presentation Materials

Week 2: The Land

Week 3: The People

Week 4: The Lifestyle

Week 5: The Known 

Week 6: The Unknown

Submissions

Week 2: The land mind map + 20 logotype sketches 
How I see KL land is a place that has a lot of unique food, among those food, I think the tallest roti canai is the most unique thing found in KL. Ms. Whay In suggested me to relate the roti tissue with things/ buildings that related to KL to make the idea more interesting. The sketches are based on the look (view from different perspective) of roti canai.

Fig. 1 Mindmapping the land of KL

Fig. 2 20 logo sketches (1/3)

Fig. 3 20 logo sketches (2/3)

Fig. 3 20 logo sketches (3/3)

Week 3: The people mind map + 20 logotype sketches 
The idea behind this is to promote KL through the rich diversity of culture in KL. I think it would be interesting to promote KL through the doors of few temples for each religion as it has the 'welcoming' feeling to people.

Fig. 4 Mindmapping the people in KL

Fig. 5 Mindmapping for concept/ big ideas/ collaterals

Fig. 6 20 logo sketches (1/3)

Fig. 7  20 logo sketches (2/3)

Fig. 8 20 logo sketches (3/3)

Week 3: The lifestyle mind map + 20 logotype sketches 
I continue the idea with the concept of 'door' and come out with the idea of lifestyle for each religions.

Fig. 9 Mindmapping for lifestyle

Fig. 10 20 logo sketches (1/5)

Fig. 11 20 logo sketches (2/5)

Fig. 12 20 logo sketches (3/5)

Fig. 13 20 logo sketches (4/5)

Fig. 14 20 logo sketches (5/5)

Week 4: The known mind map + 20 logotype sketches 

Fig. 15 Mindmapping for known

Fig. 16 20 logo sketches (1/2)

Fig. 17 20 logo sketches (2/2)

Week 5: The unknown mind map + 20 logotype sketches 

Fig. 18 Mindmapping for unknown

Fig. 19 20 logo sketches (1/2)

Fig. 20 20 logo sketches (2/2)

Final logo sketches

After consulting with the lecturer, she said that my sketches was not strong enough to represent my concept, as it doesn't have the 'door' or 'welcoming' feeling. So, I tried to come out with more on sketches that has the door feelings. 

Fig. 21 Door logo sketches (1/9)

Fig. 22 Door logo sketches (2/9)

Fig. 23 Door logo sketches (3/9)

Fig. 24 Door logo sketches (4/9)

Fig. 25 Door logo sketches (5/9)

Fig. 26 Door logo sketches (6/9)

Fig. 27 Door logo sketches (7/9)

Fig. 28 Door logo sketches (8/9)

Fig. 29 Door logo sketches (9/9)