Advertising Week 12

20.11.16 (Week 12)

Jessica Ngu Wei King, (0323639)

Advertising Principles & Practice

Instructions

Exercises brief

Project 1 Brief

Project 2 Brief 

Project 3 Brief 

Submissions

Project 1 Google Drive Link 
 

Project 2 Google Drive Link 
 

Project 3 Submission

Magazine Advertisement

Figure 1, 2: Magazine Advertisement (7.5 x 10.375 in)

Figure 3: Coaster Advertisement *Front* (3.9 x 3.9 in)

Figure 4: Coaster Advertisement Simulation

Figure 5: Facebook Advertisement (400 x 400px) 

Figure 6: Facebook Advertisement Simulation

Figure 7: Web Banner Advertisement (336 x 280px) 

Figure 8: Web Banner Advertisement Simulation *Before clicking it in*

Figure 9: Web Banner Advertisement Simulation *Overlay Ads come out when u click it in* 

Figure 10: Snapchat Advertisement (70 x 120mm)

Figure 11: Snapchat Advertisement Simulation *how the ads look like in Snapchat*

Figure 12: Snapchat Advertisement Simulation *People join the dots using the pencil tool*

Figure 13: How the Ads Work in Snapchat

Reflections

Experience

This module has taught me a lot, not only gained a lot of knowledge about Advertising, but also learnt how to express my thoughts more often. I felt very nervous since the first lecture, because I was afraid I couldn't do well in this module. I was not confident with my ideas on the first few sessions of idea sketches discussions, but this module has encouraged me to speak more on my own ideas and giving comments on other people's work, which really helped me a lot. I find this module difficult for me because I'm not a creative person, and It was really difficult for me to come out with sketches every week. I learned how to accept criticism, because it help me improve myself. Even though this module has a lot of work to do, but I felt that it is more productive than the previous semester. 

Observations

I noticed that everyone (including me) learned to give comments to other people's work for them to improve themselves. It also help the classmates to become closer. 

Findings

I find myself more confident while presenting my ideas and thoughts, not only in this module, but others as well. To conclude this module, It has been quite an interesting module (even I don't think so from the beginning and we have too much work), I believe that through these happy and tough times, I've really learn and grow a lot from this module. I've also learned a lot about condoms...