Advertising Week 11

08.11.16 (Week 10)

Jessica Ngu Wei King, (0323639)
Project 3: Advertising Campaign (Part 2- Art direction)

Instructions
Project 3 Brief

Progress
After discussing with the lecturer, we decided to change the headline from 'so thin, it joins us' to 'so thin, it joins us together'.

Mr. Vinod suggest that I could make the ads more interactive with the consumer by creating 'join the dots and get a free sample' kind of activities, so that people would participate in it. In this magazine ads, people would join the dots, tear off the page and send it back to play safe to get a free sample.

In coaster ads, people would consume three pints of beer, participate the join the dots challenge and get a free sample. Mr. Vinod suggest me to add the challenge descriptions at the back of the coaster.

Same goes to the snapchat ads, people join the dots, send back to play safe and get a free sample via email. Mr. Vinod also suggested that I do a diagram to explain how the ad works. 

For the interactive web banner, I will add 'join the dots and get free sample' in it too.