Advertising Week 6

04.10.16 (Week 6)

Jessica Ngu Wei King, (0323639)

Advertising Principles & Practice

Lecture

We don't have any lecture on Monday due to public holiday. On Tuesday, it's our submission day for Project 1, we had presentation one-on-one to the lecturer. 

10 sketches (week 6)

Feedback 

Specific

The use of emojis are great. But only if it is able to imply thin. I think you should pursue this idea along with any other that has been noted as good previously. The connect your dots is really good, perhaps using 5 different positions. 

Reflections

Experience

We had one on one presentation with Mr. Vinod. I didn't do well in my project 1 slides, because I (& most of the classmates) do not include the 'big idea' & strategy for play safe in the slides. 

Observations 
I actually prefer afternoon class even we have three classes back to back.

Findings 

I prefer afternoon class because I find out that I'm not that tired in the afternoon and can focus more during the class. 

Book of the week 

This week's book is how to make it as an advertising creative, Simon Veksner 

In the book, there's one chapter i find it interesting that talks about how to sell your work and how to deal with rejection. I will summarize it in bullet point forms:-

• When you come up with ideas, you will have a picture in your head of what you want the finished piece to look like, but to sell to others, it's essential that you get the 'reference' images or film that will help them see it. 
• However, when you show others the 'reference' that is similar to your idea, people might think it's not original. For that reason, you should only ever produce reference  for an executional style or technique, never a strategy to them. 
• The purpose of showing 'reference' image is that if people don't know what your ad is going to look like, they might not realize how good it it, hence you might fail selling it. 
• The book provided an example: 

• 99% of our ideas would probably be rejected, and in this industry it's totally normal. 
• Viewing rejection in a positive light: Whenever your ideas are rejected with an accompanying reason given, we can view it as a new piece of information about the brief or about the taste of the person issuing the rejection. 
• Each rejection is valuable, it's actually bringing you a step closer to success.