Brand strategies: Project 1B

Week 2 - Week 6
Jessica Ngu Wei King (0323639)
Brand strategies
Project 1B: Situation analysis

Instructions

The Brief

Weekly research on the city

Description

The students will be given a scope of research title weekly. 

To encourage students on accepting different point of view with an open-minded attitude, 

the value of seeing classmates as learning partners. 

Theme 1: The Land 

Theme 2: The People 

Theme 3: The Lifestyle

Theme 4: The Known

Theme 5: The Unknown

Final Outcome

A compilation of research results

(Summarize in creative infographic, mind map, etc.)

Duration of Assignment

Week 2 – 6

Presentation & Submission of Presentation Materials

Week 2: The Land

Week 3: The People

Week 4: The Lifestyle

Week 5: The Known 

Week 6: The Unknown

Submissions

Week 2: The land mind map + 20 logotype sketches 
How I see KL land is a place that has a lot of unique food, among those food, I think the tallest roti canai is the most unique thing found in KL. Ms. Whay In suggested me to relate the roti tissue with things/ buildings that related to KL to make the idea more interesting. The sketches are based on the look (view from different perspective) of roti canai.

Fig. 1 Mindmapping the land of KL

Fig. 2 20 logo sketches (1/3)

Fig. 3 20 logo sketches (2/3)

Fig. 3 20 logo sketches (3/3)

Week 3: The people mind map + 20 logotype sketches 
The idea behind this is to promote KL through the rich diversity of culture in KL. I think it would be interesting to promote KL through the doors of few temples for each religion as it has the 'welcoming' feeling to people.

Fig. 4 Mindmapping the people in KL

Fig. 5 Mindmapping for concept/ big ideas/ collaterals

Fig. 6 20 logo sketches (1/3)

Fig. 7  20 logo sketches (2/3)

Fig. 8 20 logo sketches (3/3)

Week 3: The lifestyle mind map + 20 logotype sketches 
I continue the idea with the concept of 'door' and come out with the idea of lifestyle for each religions.

Fig. 9 Mindmapping for lifestyle

Fig. 10 20 logo sketches (1/5)

Fig. 11 20 logo sketches (2/5)

Fig. 12 20 logo sketches (3/5)

Fig. 13 20 logo sketches (4/5)

Fig. 14 20 logo sketches (5/5)

Week 4: The known mind map + 20 logotype sketches 

Fig. 15 Mindmapping for known

Fig. 16 20 logo sketches (1/2)

Fig. 17 20 logo sketches (2/2)

Week 5: The unknown mind map + 20 logotype sketches 

Fig. 18 Mindmapping for unknown

Fig. 19 20 logo sketches (1/2)

Fig. 20 20 logo sketches (2/2)

Final logo sketches

After consulting with the lecturer, she said that my sketches was not strong enough to represent my concept, as it doesn't have the 'door' or 'welcoming' feeling. So, I tried to come out with more on sketches that has the door feelings. 

Fig. 21 Door logo sketches (1/9)

Fig. 22 Door logo sketches (2/9)

Fig. 23 Door logo sketches (3/9)

Fig. 24 Door logo sketches (4/9)

Fig. 25 Door logo sketches (5/9)

Fig. 26 Door logo sketches (6/9)

Fig. 27 Door logo sketches (7/9)

Fig. 28 Door logo sketches (8/9)

Fig. 29 Door logo sketches (9/9)

Brand strategies: Project 1A

Week 2 - Week 3
Jessica Ngu Wei king (0323639)
Brand strategies
Project 1A: Presentation

Instructions

The Brief

The Understanding of Brand Strategy

Description

The students will be given a scope of research title. 

To encourage students on accepting different point of view with an open-minded attitude, 

the value of seeing classmates as learning partners. 

The presentation must be easy to understand, clean, clear and concise. 

Presentation will be organised individually.

Theme 1: What is Brand Strategy + Case Study

Theme 2: What is Brand Experience + Case Study (with customer journey map)

Theme 3: What is Place Branding + Case Study (City branding)

Final Outcome

15 minutes presentation

A compilation of research results & case studies

(Summarize in creative infographic, mind map, etc.)

Duration of Assignment

Week 2 & 3 

Submission of Presentation Materials

Week 2 

Presentation Schedule

Week 2: BS & BE

Week 3: Place Branding

Submissions
We were asked to do one topic for each person. I was required to do brand experience case study. 
I have chosen Ikea for my topic as I thought that it would be interesting to talk about.

Publishing 2: Final submissions and reflections

Week 13

Jessica Ngu Wei King (0323639)

Publishing design II: Mass Communication 
Final submissions and reflections

Exercise brief
Project one brief
Project two brief
Project three brief

SUBMISSIONS

Exercises


1. Book size mock-up

Fig. 1: 16.5 x 21 cm 

Fig. 2: 210 x 210 cm

Fig 3: 210 x 200 cm

2. Van Der Graaf 

Fig. 4: Van Der Graaf grids created on InDesign

3. Signature folding

Fig. 5: Signature folding folded-up 

Fig. 6: Signature folding open up

4. Guessing/ Analyzing layouts

Fig. 7: Photocopied spreads to analyze the layouts

5. Stitch binding 

6. Form and movement exercise

Fig. 8: Exercise 1, one color

Fig. 9: Exercise 2, one color

Fig. 10: Exercise 3, two colors

Fig. 11: Exercise 4, two colors

Project one

Part 1: Generating 3,000 words contents

PDF

Part 2: 16 illustrations/ visuals thumbnails

Project 2

Black and white mock-up

Fig. 12: Black and white mock-up cover

Fig. 13: Black and white mock-up spread

Full color mock-up

Fig. 14: Full color mock-up spread

Final hard copy 

Fig. 15: Final hard copy cover spread

Fig. 16: Final hard copy inside back spread

12 selected spreads and thumbnails

Fig. 17

Fig. 18

Fig. 19

Fig. 20

Fig. 21

Fig. 22

Fig. 23

Fig. 24

Fig. 25

Fig. 26

Fig. 27

Fig. 28

Fig. 29: Layout thumbnails 1

Fig. 30: Layout thumbnails 2

Project three: Final project

Desktop PDF link click here

iPad PDF link click here

iPhone PDF link click here

Desktop screen recording
iPad screen recording
iPhone screen recording

Desktop thumbnails

Fig. 31: Desktop thumbnail 1

Fig. 32: Desktop thumbnail 2

Ipad thumbnails

Fig. 33: Ipad thumbnail 1 

Fig. 34: Ipad thumbnail 2

Iphone thumbnails

Fig. 35: Iphone thumbnail 1 

Fig. 36: Iphone thumbnail 2 

Final reflections

We finally reached the end of this semester for this module. Personally, I think the workload for this module is still okay for me except for the first few weeks. During the last tutorial session, which is the submission day, Mr.Vinod wanted us to list down our strengths and weaknesses that we think we have based on this assignment. To be honest, I wasn't too sure about the strengths and weaknesses that I have. I think I am able to create strong layouts for my printed book, also I can see myself exploring a lot for my visuals. For the weaknesses, I always struggle when choosing a suitable typeface and also I often overlooked to the small typographic details (which I'm trying to improve myself on this as it might affect the whole look/ feel of the layouts). Comparing to Publishing 1, I think Publishing 2 is not that interesting and fun because we only work on the same project, and looking at the same thing for the whole semester, while we get to do different projects (magazines, books, posters) in the previous semester. However, I gained a lot of technical skills and paying more attention in this semester. Looking through the rough sketches of my visuals, I can see that I explore quite well for my 16 visuals and I'm really satisfied with the outcomes. It's my first attempt for this kind of artwork, so I get quite excited while achieving the outcomes. I find out that I can't judge on what makes a good work and what makes the bad ones. I also noticed that in this semester we rarely had the chance to see through each others works. In my opinion, I think that maybe we could have few sharing sessions (even though its quite difficult/ time consuming) to share our works with the classmates and get feedback from each other to improve our works, as I can't really judge on my own work. Anyway, I quite enjoy this module even though sometimes it gets bored working on the same project. I also find myself started to observe the little typographic details in other people's books or publications, which I think by doing this eventually I'll improve myself and be a better designer.