Packaging and merchandising

Project 1

Jessica Ngu Wei King (0323639)

Information Design

Project one progressions

Infographic poster

Fig. 1 1st attempt of monopoly deal infographic poster

Fig. 2 Monopoly deal infographic poster improvised

Infographic video

Storyboard sketch 

Fig. 3 Monopoly deal storyboard sketch (1/2) 

Fig. 3 Monopoly deal storyboard sketch (2/2)

Animatics :

Final submission infographic video 
Monopoly deal video link 

Week 13–14

Jessica Ngu Wei King (0323639)

Information Design

Final Project: Milestone 

Final submissions

Infographic video: 

Youtube link

Infographic poster

Pdf link

Brand strategies: Project 3

Week 7 - Week 12
Jessica Ngu Wei King (0323639)
Brand strategies
Project 3: City branding

Instructions

The Brief

Brand Story & Brand Message Delivery

Description

Based on Project 2, to create e-brand book, collaterals and city promotional video.

Final Outcome

1. Brand Story (E-Brand Book)
2. Brand Message Delivery (Collaterals mock-up)
3. City promotional video (30~60 seconds video)

Duration of Assignment

Week 7 – 12 

Deadline

Week 12

Progress
My first attempt of brand book. The lecturer think that I didn't really show the 'door' concept through the brand book. I also didn't utilize my door illustration wisely. The layouts of the brand book are still very loose and weak. She also suggested me to utilize the photographs I have taken in the brand book. 

Submissions

1. E-brandbook 
Click here for pdf link

Fig. 1 Brand logo

Fig. 2 Brand story

Fig. 3 Concept/ Brand story 

Fig. 4 Introducing logo

Fig. 5 Primary colors

Fig. 6 Secondary colors 

Fig. 7 Typography - Gotham family 

Fig. 8 Introducing doors/ icons

Fig. 9 Doors to Hindu temple 

Fig. 10 Doors to Chinese temple

Fig. 11 Doors to Church 

Fig. 12 Tagline- Explore through the doors

2. Collaterals- 3 sets of postcards
At first, I had 3 ideas for my collaterals to choose from, brochure, postcards and city map. After consulting with Ms. Whay In, we decided that postcards are more suitable to promote my brand. I've come out with 3 sets of postcards, with 4 different religions per set, together with my logo and brand message. The postcards can also be tear off into 5 individual pieces.

Mock-ups

Fig. 13 Mock-up collaterals

Fig. 14 Mock-up 2, zig zag postcards 

Fig. 15 Front of postcards

Fig. 16 Exploring on the layouts

Final collaterals

Fig. 17 Final 3 sets of postcards

Fig. 18 Backside of postcards

Fig. 19 Front side of postcards 

3. Promotional video
Malay promotional video youtube link
Indian promotional video youtube link 
Chinese promotional video youtube link
Christian promotional video youtube link

Brand strategies: Project 2

Week 2 - Week 6
Jessica Ngu Wei King (0323639)
Brand strategies 
Project 2: Positioning

Instructions

The Brief

The most effective strategy to promote the city

Description

An effective strategy will maximize the image and value of the city.

To be able to articulate the city positioning by writing a creative brief,

and a set of mood board is well presented.

Creative Brief:    Mood Boards (Images & Description):
1. Brand story            1. Target audience
2. Brand message         2. The ideal KL image based on your proposal
3. Big idea         3. Color palettes
4. Brand name         4. Typography
5. Finalized logo / logotype 5. Imagery

6. Tagline / Headline        (Vector graphic / Illustration / Photography styling)

* Please add more boards if needed.

Final Outcome

15 minutes presentation

A compilation of creative brief with mood boards

Duration of Assignment

Week 2 – 6 

Submissions

Version 1

Fig. 1 'Journey beyond the door' is the tagline 

Fig. 2 Big idea

Fig. 3 Brand story

Fig. 4 Target audience- Young adults and the International tourists

Fig. 5 Tone & Manner

Fig. 6 Proposed collaterals ideas (1/3)

Fig. 7 Proposed Collaterals ideas (2/3)

Fig. 8 Proposed Collaterals ideas (3/3)

Fig. 9 Typeface

Fig. 10 Brand book styling

Version 2
After consulting with the lecturer, she think my graphic styles are not consistent enough and it's still confusing and don't really know what kind of styling I want to use. She also suggested me to do the city map as it is more suitable for my brand/ concept. Version 2 is the improvised version.

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Version 3
The lecturer wanted me to consider whether this kind of 'cute' styling suits my brand or not. I struggle a lot, but still decided to change the kind of styling as I think it's not really that suitable for my concept. So I went back and make a whole new version of mood board. I decided to use a mix of photography and illustration as my styling.

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